News & Trends

News & Trends

July 16, 2026 - 6min

[Google brings back messaging on business listings — this time with an AI agent](/content/en/blog/google-reintroduces-business-profile-messaging-with-ai-agent/ "Google brings back messaging on business listings — this time with an AI agent"/index.html)

With little fanfare, Google has quietly reintroduced a native messaging button on Google Business Profile…

News & Trends

June 19, 2026 - 3min

[Google finally sets out the rules for GEO with its new official guide](/content/en/blog/google-official-guide-appearing-ai-overviews/ "Google finally sets out the rules for GEO with its new official guide"/index.html)

The documentation local businesses have been waiting for is here! On 15 May 2026, Google…

News & Trends

June 9, 2026 - 2min

[Google I/O 2026: search agents are taking over!](/content/en/blog/google-io-2026/ "Google I/O 2026: search agents are taking over!"/index.html)

Tuesday 19 May 2026 marked the long-awaited annual Google conference: Google I/O. After quietly weaving…

Reputation

April 13, 2026 - 4min

[Voice of customer: the 3 pivotal trends for 2026](/content/en/blog/voice-of-the-customer-three-trends/ "Voice of customer: the 3 pivotal trends for 2026"/index.html)

The Voice of Customer (VoC) has long been used to measure certain KPIs: a quarterly…

News & Trends

April 2, 2026 - 4min

[Will AI Overviews permanently replace the classic Local Pack?](/content/en/blog/end-of-local-pack-ai-overviews/ "Will AI Overviews permanently replace the classic Local Pack?"/index.html)

Something has been happening Stateside: the traditional local pack, which has been governing local SEO…

News & Trends

March 17, 2026 - 5min

[Google Reviews Instability: What You Need to Know About Recent Disappearances](/content/en/blog/google-reviews-instability-recent-disappearances/ "Google Reviews Instability: What You Need to Know About Recent Disappearances"/index.html)

Since February 2026, many businesses have noticed a sudden drop in the review count on…

News & Trends

November 26, 2025 - 4min

[ChatGPT Atlas: a perilous or promising business lever?](/content/en/blog/chatgpt-atlas/ "ChatGPT Atlas: a perilous or promising business lever?"/index.html)

On 21 October 2025, the US company OpenAI officially launched its ChatGPT Atlas web browser….

News & Trends

November 26, 2025 - 3min

[Google Ask Maps: the new AI-based feature replacing Q&A](/content/en/blog/google-ask-maps/ "Google Ask Maps: the new AI-based feature replacing Q&A"/index.html)

On 3 November, 2025, Google Maps began to replace the Q&A section with Ask Maps,…

News & Trends

November 4, 2025 - 4min

[Google Search Live: an AI tool that’s redefining local business searches](/content/en/blog/google-search-live/ "Google Search Live: an AI tool that’s redefining local business searches"/index.html)

Google is upping its AI game with “Search Live”! Launched on 24th September in the…

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